About Hana Bank Canada
Hana Bank Canada, part of Hana Financial Group's global network, is a federally regulated Schedule II bank offering trusted products and services with a strong presence in Canada.
My Role
I handled all graphic design tasks at Hana Bank Canada for 9 years, including brand management, advertising, promotional materials, and web content management.
Brand Management
I maintained brand consistency by adhering to the parent bank's corporate brand manual while establishing a distinct visual identity for Hana Bank Canada. Following the recent update to the bank's visual identity, I redesigned key brand assets, including business cards, letterheads, debit cards, and signage.
Business cards & letterheads
Debit Card and Welcome Letter
Branch Signage
Promotion & Advertising
I led the end-to-end production of branch posters, x-banners, newspaper ads, and motion graphic ads for quarterly promotions/events, from concept development to final execution, often meeting tight 1-2 week deadlines.
Special Installment Savings Deposit Promotion
This project aimed to emphasize the urgency of locking in the best rate before it potentially decreased due to market changes. To convey a sense of immediacy and urgency, I used fast-paced motion effects in images and motion graphics.
Toronto Korean Festival
The bank participated annually in the Toronto Korean Festival in North York, where I was responsible for designing the booth, feather banners, X-banners, giveaway gifts, and staff T-shirts, among other materials.
Marketing Collateral
I collaborated with various departments to design and create content for a variety of marketing materials, including brochures, application forms, product manual, and booklets. This involved gathering information, organizing content, and developing visually appealing designs to effectively communicate the intended message.
Online Banking Brochure
I created a brochure for a newly launched online banking service, ensuring visual consistency with the actual platform and updated contents. Managed content writing, design, and print production from start to finish.
Lending Solution
I designed a guidebook for mortgage brokers, detailing the bank and its mortgage products. Collaborated with the loan center to ensure accurate and comprehensive information. Ensured a clear and professional layout for easy navigation and understanding.
Various Application Forms
Cover Design
Website Management
I was responsible for creating event/notice banners, event page images, and one-page websites as needed. I regularly updated website content and design elements, ensuring the information was clear, organized, and easily accessible for users.
Large Screen Animated Ads
I produced a 15-second promotional ad for a 13x2m large screen using After Effects. The project involved storyboard development, scriptwriting, and full production, delivering a visually compelling and impactful message tailored for a large-scale display.
