About 1Q banking
1Q Banking was Hana Bank Canada's no-fee online banking platform, operating exclusively through its app and website without physical branches. It was later merged into the bank's main online banking system in 2023.
My Role
At 1Q Banking, I was responsible for overseeing the design and production of various promotional materials, including app intro screens, e-newsletters, Facebook ads, and other marketing collateral.
App Intro Screens
I designed app intro screens and App Store screenshots to effectively showcase key features and updates.
Promotion & Advertising
I designed magazine advertisements and branch leaflets to promote various campaigns and introduce new features.
Marketing Collateral
I collaborated with the marketing team to design and create content for various marketing materials, including brochures, debit card mailers, and e-newsletters. This involved gathering information, organizing content, and developing visually appealing designs to effectively communicate the intended message.
Debit Card Mailer
1Q banking Brochure
Facebook Carousel Ad
I was responsible for designing Facebook ads on a regular basis, focusing on promoting the concept of "no fee banking" to position the bank as a money-saving solution. These ads included financial tips, money management quotes, brand image campaigns, and instructional content on how to use the 1Q app.
e-newsletter
